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Brand Creation
Paratech Vision provide an outsourcing option to financial advisers for their paraplanning services.
Paratech required the design, development and creation of a distinctive brand identity.
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Brand Art partnered with Paratech Vision to create a brand identity that aligns to their core business objectives as well as their brand promise and developed a brand identity that is recognisable within the financial planning industry.
Some of the keywords we identified to formulate part of the ‘Paratech Vision’ brands identity were direction and accuracy so we decided to design a ‘compass’, note the compass is more of an abstract version of a compass with accurate covers and corners that are sharp this makes the identity iconic & strong.
The symbolic image utilised to represent the ‘Paratech’ brand reflect the precision and accuracy of the information that they provide to their clients resulting in a clear path towards their clients achieving their financial goals and objectives.
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