Branding

Branding: What is a Brand? | Benefits of Branding | True essence of a Brand

To gain a deeper understanding about all the specific components of building a successful brand, please feel free to peruse the detailed explanations below, if you are not sure what you need, then please feel free to contact us so that we can discuss your specific requirements further

You only have a few seconds to make a good impression, make sure it’s the right impression.

Have you ever wondered why people are happy to pay premium prices for certain products as opposed to others? Take coffee as an example a cup of no brand coffee from a café would generally cost around $3 though, the same sized cup of coffee from one of the major franchises can cost you up to $4.50. That is around 67% more per cup of coffee, which is a huge price difference, this type of mark up enables the brand to achieve significantly higher profit margins. So why is it that people are prepared to pay so much more for a branded product or service? The answer is simply that people are prepared to pay more for something that they feel they know and they can trust and as such are able to allay any potential fears or potential regrets that could otherwise be associated with a purchase. The way to achieve this is through the utilisation of branding & marketing

What is a Brand?

A brand has a comprehensive, consistent value attached to it whereby a customer knows exactly what to expect from purchasing a particular product or service. Brands are very clear and distinctive about their offering, they have created a distinctive promise that a customer associates with the particular brand. In the mind of the consumer, the brand that they are purchasing is often associated with a perception, be it perceived quality, value for money; safety and so forth. The brand Volvo is synonymous with safety; a brand such as Prada is associated with quality whereas Kmart is associated with value for money. 

Benefits of Branding

Benefits associated with a strong brand are as follows; being able to stand out in a crowded market place; being able to charge premium prices; have increased sales; have a larger market share, greater profits as well as more prestige associated with your product or service. 
If you are looking for marketing, business marketing, online marketing, branding, re-branding, branding design, or even internet branding; then Brand Art have the perfect solution to cater for your specific requirements.