Brand Strategy

Brand Strategy - Define how to create a winning brand through conceptualisation & planning.

Branding Strategy: Brand Audit | Brand Research | Brand Strategy | Brand Architecture | Brand Experience | Brand Mapping | Brand Growth & Extension | Brand Touchpoint Design & Management | Internal Branding | Brand Education and Training

Brand Audit

Brand Art conduct an extensive brand audit which includes interviews with both employees & clients, as well as an analysis of literature (including web material) & competitors this helps to determine your brand’s strengths, weaknesses, opportunities & threats and enables us to provide recommendations & practical solutions of ways to strengthen & increase the value of your brand. A brief (mini) audit is also available.

Brand Research

At Brand Art we research your industry (your market) your clients, your competitors by utilising an array of both qualitative & quantitative research methodologies we are able to work with you to build & enhance or establish your brand.

Brand Strategy

Whether you are creating a brand or re-branding, we work with you to define your target audience, where to position your brand, the essence of your brand – it’s uniqueness, your brand’s promise as well your brands distinctive personality. This work is conducted via facilitated workshops, brain storming sessions and/or interviews.  

Brand Architecture

We work with you to determine the most appropriate structure for your brand ranging from the naming of your products or services, through to the role of your brand, the structure of your brand as well as determining how to group products or services together within your brand and the relationship between a company and it’s brand(s).  

Brand Experience

We collaborate to devise the perfect brand experience by exploring areas such as: the design for the product/service; the environmental design; sales and customer service recruiting, training, scripting; post-purchase reinforcement; customer loyalty management.

Brand Mapping

Brand Art utilise brand mapping to identify and visualise a brand's position within the market place from a consumers perception.

Brand Growth & Extension

We work with you to define growth strategies to assist in the growth and future development of your brand, looking at ways to extend, grow & further develop your brand by examining potential opportunities. We assess your brand against your competitors brand(s) and look to identify new targeted consumer segments, as well as ways in which to make your brand more accessible.

Brand Touchpoint Design & Management

During this phase we work with you to define ideas of ways to reinforce brand essence, brand promise & brand personality addressing each and every phase of customer touchpoint. Identifying ways in which to turn the brand promise into a reality at each point of customer contact be it: pre purchase; point of purchase; post purchase; reinforcement of purchase during usage of the product/service or reinforcement of post purchase as well as identifying ways in which to encourage ongoing customer loyalty towards the brand. All current and potential customer touch points are identified, we then define which are the most important touchpoints and why. We look at the prioritisation of touchpoints and identify which touchpoints will have the greatest impact upon customers to ensure that customers are being spoken to where and when most relevant we also work with you to identify ways in which to maximize resources.

Internal Branding

To leverage off the full potential of your brand, it is paramount to engage everyone within your organisation so that they too are aware of, live and adhere to your brand’s values, personality & promise – the true essence of your brand. Brand Art work with you to create and build an internal culture that is seamlessly aligned to your brand this is achieved through the identification & implementation of strategies & frameworks for: recruitment, learning & development (including training, career development), succession planning & mentoring, performance appraisals, as well as reward & recognition programs.

Brand Education and Training

Reinforce Brand Behaviour through workshops, coaching & training sessions

Contact Brand Art to enquire about our Brand Strategy services & solutions

The steps required to create, build & maintain a winning brand: Organisational Branding, Internal Branding, (including Employee Branding), Brand Strategy, Brand Identity (Design and Development), Digital Branding, Brand Marketing & Personal Branding.