Brand Identity

What is Brand Identity?

Brand identity is the way a business expresses it’s brand externally to the world. A brand’s identity is a unique identifier that enables a customer or potential customer to recognise and differentiate one brand from another. A brands identity can range from its name through to its visual identifiers such as a customised typography, a unique symbol, distinct colours etc. Your brand identity needs to be aligned to your overall business strategy as well as your brand strategy and your vision.

A truly unique meaningful identity can only be created by a process that addresses and utilises both investigative and intuitive approaches to the design and development of your brand identity.

Benefits of Brand Identity

• Helps to express to your customers and target customers the kind of organisation that you are
• Helps differentiate you from your competitors
• Reassures your customers that you are who you say you are
• Brand identity that creates the correct emotional impact can create loyal customers
• Connects your organisation to particular images & ideas in the mind of the consumer
• Provides consistency across various communication channels
• Makes it easy for customers to easily recognise you and as such buy from you

In order to create a brand identity that is powerful, sustainable and creates the right image & the right kind of impact for a business, a business needs to have a clear understanding about who they are and what they stand for, prior to the commencement of any brand identity design, as can be seen within the following diagram.

So that a business’s brand identity aligns to its overall business strategy, its culture & values and also resonates with its target market, a business has to have a clear understanding about who it is, what it does, its value proposition as well as its unique selling proposition (usp) prior to commencing the design and development of its brand identity.

Brand Identity

At Brand Art we partner with you to provide your brand with a unique identity one which will help to differentiate your brand by making it stand out from the crowd and become memorable in both the hearts and minds of your target audience.

Our Brand Identity services range from: Business Naming, Brand naming, logotype and typography and symbol design and development (corporate identity), marketing slogans / marketing taglines; website design, email banners, signage, stationery design; product packaging design; as well as the development of your brand standards & guidelines for the usage of your brand (Documentation or a manual that outlines the do's and don'ts of the usage of your brand, across a wide range of applications and brand identity research & testing.

Brand Naming, Business Naming

The first point of contact that a customer would generally have with your brand would be via your brand’s name, as such the name of your brand must be distinctive and be easy enough to recognise & recall. At Brand Art we work with you to identify a name that aligns to your brand strategy & identity, we work with you to create a name that is unique & memorable.

Marketing Collateral

Marketing Collateral is the designed printed material that you utilise to promote your business/organisation. It can range from company brochures sales catalogues, flyers, to presentation folders…

Website Design

A website should be easy to find, it needs to be search engine friendly, it also has to be easy to navigate & it should also be user friendly.
At Brand Art we not only produce award quality branded web designs that are clean, modern & minimal, we can also assist you with the usability, search & navigational structure of your website through our online persona marketing program we group your clients via their online & offline characteristics & behaviour and compile customer profiles based upon these characteristics to identify the most suitable way of designing and structuring your website to attract & captivate your target audience.

Website Development

Whether you are looking for an online content management system or an ecommerce solution at Brand Art we can work with you to develop a powerful, secure, robust user friendly system.

We do not just create websites; we create online business solutions that generate you the highest return on your investment.

Digital Branding

Brand Art utilise the web to enhance or create brands through digital branding by focusing on a branded solution that is strategically aligned to your business. Digital branding strategies ranging from the branding of a domain name, creative branded web design, web development, interactive advertising, flash, banners, podcasts, blogs, powerpoint presentations, internet sales strategies, online communications campaigns as well as the usability & functionality (navigational structure) of a website.

The steps required to create, build & maintain a winning brand: Organisational Branding, Internal Branding (including Employee Branding), Brand Strategy, Brand Identity (Design and Development), Digital Branding, Brand Marketing & Personal Branding.

Contact Brand Art to enquire about our Brand Identity services & solutions

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The steps required to create, build & maintain a winning brand: Organisational Branding, Internal Branding, (including Employee Branding), Brand Strategy, Brand Identity (Design and Development), Digital Branding, Brand Marketing & Personal Branding.

Brand Art Fresh ideas Grow business.

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